Felix Aaron’s approach to film has always been a blend of reality and fantasy – grasping a memory of his own or of something he has seen, reinterpreting it in an abstract way with his one goal – to tell stories. Emerging from skateboard and graffiti videos, he found his way into artschool, working in theater, installation and film, narrowing his focus to the always evident – being a director, a storyteller.
His first works have been internationally acknowledged shortfilms, from where he started working in music, fashion and advertising. Sticking to his own aesthetic that originates in cinema and has a dark, harsh though beautiful look.
Mercedes-Benz, MCM & Universal Music